New Delhi, 2 June 2011: India?s largest sports speciality multi brand retail chain, Planet Sports, has roped in Bitflipping to handle the digital media. Bitflipping will be working extensively on enabling an interactive social media environment for Planet Sports, building engaging user? visibility and branding in digital space using its expertise in socio-search, socio-media, and strategic advertising strategies.
?The idea is to leverage the highly captive social space whereby we can connect to our consumers, in particular riding on the sports wave. Through this interactive and engaging medium, we will equip our consumers with the latest in sports solutions, geo-map of Planet Sports stores, about our latest launches and complete product portfolio, encouraging them to adopt a healthy and active lifestyle. We also plan to use this medium? for an effective and real time consumer feedback platform.? said Mr Ravdeep Singh, CEO, Pantaloon Retail India Limited- Sports division.
About Bitflipping, he added ?We were looking for a partner who understand the retail consumer behavior in an online ecosystem. The anytime, anywhere nature of this medium? has made it a popular destination for sports consumption. Bitflipping came up with an innovative conceptualisation integrated with an exciting engagement platform which was in sync with the current consumer behaviour and given that they were already working in a retail consumer space, the decision to go ahead was easy?.
Social media is convenient, controllable, interactive and cost effective. ?It has the potential to make any product a hot commodity in less time than other media thanks to the technology and the modern audience who always wants to be aware of the happenings around them? says Sushma Earaiah, Director at Bitflipping. ?Sports in India is catching up fast and we are really excited to work on Planet Sports . The plan is to be in constant touch with the consumer, enabling viral campaigns, create innovative and exceptional content and to be able to engage the user with the brand?, she added.
Bitflipping Technologies is a bigwig when it comes to SMM. Started in 2010 by IIT/IIM graduates, it handles other clients such as IBM, Microsoft, Mediascope Publicitas among others.
About Planet Sports:
Planet Sports, flagship format of Pantaloon Retail India Limited-Sports division, is the country?s largest multi-brand sports speciality lifestyle retail chain with over 90 specialty stores, spread across 30 cities. As a licensee and distributor, Planet Sports has the largest collection of International sports & lifestyle brands such as Converse, Speedo, Wilson, Skechers, Salomon, Reebok, Nike, Adidas, Puma and Spalding to name a few. The stores have extensive offerings for Lifestyle products as well as Sportswear and Equipment across all categories of Swimming & Water Sports, Tennis, Squash, Outdoor, Adventure Sports, Running, Training, Golf, Fitness, Basketball, and Motorsport. Planet Sports have recently introduced India?s largest sports superstore at Ambience Mall, Vasant Kunj , Delhi which is spread over 30,000 sq ft.
About Bitflipping:
Bitflipping is a technology driven marketing agency specializing in online social media. The agency helps clients manage their social identities, connect with their users on various social media, and analyze social media performance.? Their services include social media marketing, custom app development, online advertising, reputation management, social media analytics, community building and so on.
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Led by entrepreneurs with deep expertise in technology and marketing with companies like Microsoft, it aims to simplify the world of online marketing for clients looking to tap the vast power and reach of social media.
For further information, please contact:
Ramesh Kaushik
Head-Marketing
Pantaloon Retail India Limited- Sports Division
+91 9999090100
Email: ramesh.kaushik@futuregroup.in
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Source: http://www.your-story.org/planet-sports-gives-social-media-mandate-to-bitflipping-246219/
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